Social Media Week Worldwide has officially started. The multi-city event is taking place from September 19-24, 2010 in Bogota, Columbia, Buenos Aires, Mexico City, Milan, as well as in Los Angeles, the only U.S. location. At today’s Los Angeles Press Conference, Toby Daniels, executive director for Social Media Week said, “Social Media Week is unique.” He added, We want the conference to become a lens where we can look at the broader impact of social media in society.” Daniels added, “Sharing links is like buying drinks.”
Erick Brownstein founder of the New Agency and producers of Social Media Los Angeles thanked everyone for their support. Brownstein told the group,“The depth and breadth of week’s lineup of events goes from the Guild to small businesses. Seeing all these events coming together in such a short time is a testament to allowing people to have a platform.”
We are excited that Social Media and More and Cyber Dating Expert Julie Spira will host Date and Skate Night as part of the 5-day celebration. The Huffington Post named Date and Skate Night as one of their top picks for Social Media Week in Los Angeles. The event is being held in conjunction with Down and Derby. Skaters will be downloading several dating apps on their iPhones, Blackberrys and Droids. Flip Me Dating will be on site providing the first 100 who RSVP on Eventbrite a deck of their dating cards along with a 3-month membership. Singles will be able to sign up on the spot and flirt while they’re skating.
LOS ANGELES, CA – September 16, 2010 Bestselling author, dating and social media expert Julie Spira will host Social Media Week’s Date and Skate Night singles party in conjunction with Down & Derby on Thursday, September 23, 2010.
Social Media Week, a multi-city global conference connecting people, content and conversations around emerging trends in social and mobile media, will be held on September 19-24, 2010 in various locations throughout Los Angeles.
“I was honored to be asked by the advisory board to participate in a singles event during social media week,” said Spira. She added, “I have been marrying love and technology for over 15 years. This event is a natural combination of how we combine social media and technology to meet other singles in real life. It’s going to be a terrific event.”
Date and Skate Night is taking place at Echoplex, 1154 Glendale Blvd, Los Angeles, CA 90026 in Los Angeles from 9:00pm – 2:00am. Attendees are encouraged to bring their iPhone, Blackberry, or Android to download the latest dating applications at the event. Spira will be on hand providing her expert dating advice to the guests.
“It was a no brainer to partner with Social Media Week and dating expert Julie Spira,” said Richard Alexander from Down & Derby. Alexander added, “When you think of a retro roller disco, you think funky music, retro entire and couple skating. We love the idea of a Date night, Skate night at the Echoplex. It’s going to be a great night.”
During the entire length of Social Media Week Los Angeles, conference participants will be invited to contribute to Inner-City Arts, a learning oasis in the heart of Skid Row where professional artists teach students in a real studio environment.
Julie Spira is a social media expert, dating advice columnist, and media personality. She has always been known for being on the leading edge of technology. Spira’s digital life started in 1981, where she was an executive for RKO Radio Networks, the first digital-delivered satellite radio network. Spira was an executive for several communications and Internet companies; and as Executive Vice President, Sales of InterPacket Networks, was the first to bring high-speed Internet via satellite to third world and emerging world countries, including Kenya, Tanzania, and throughout most of Latin America. She is the founder of Social Media and More, a social media marketing company and is the bestselling author of The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online. She is a frequent guest in the media on the subjects of online dating and social media and was named one of the Top 10 Columnists to follow on Twitter.
Down & Derby is a retro-inspired roller skating party created and designed to give attendees a unique nightlife experience. The throwback events combine décor reminiscent of a 70s roller disco with attendees participating through fashion attire evocative of the era. DJs known for pushing the limits of mixing and music production are procured, adding vibrant energy to the event with underground and popular mixes. Down & Derby is bringing roller disco back to the forefront. Inspired by the Roxy roller skating party in New York City, Down & Derby is putting wheels on a whole new generation of skaters. Set to a backbeat of disco-inspired party anthems, complete with skate rentals and a candy bar, Down & Derby is poised to bring out the kid in just about anyone. Four wheeled revelers are encouraged to dress the part in everything from neon spandex to headbands and glitter making for a memorable party atmosphere.
Social Media Week, being held on September 20-24, 2010, includes dozens of events hosted at locations all over the city. Influential hyper-connected: CEO’s and CMO’s, entrepreneurs, journalists, bloggers, brand managers, social media strategists, artists, activists and the technology/media digerati will join together at over 70 events in Los Angeles. The breadth and depth of topics and participants is tremendous; from the guilds (DGA, WGA, PGA) to MySpace, LiveNation, RedBull, WholeFoods, the US State Department, City Hall, CleanTech LA, USC, mommy bloggers, the VC/startup community, and more. Select media and event partners and sponsors currently include the City of Los Angeles, The Los Angeles Times, The Financial Times, Fast Company, Wired, the LA Business Journal, LA Weekly, Meebo, iCrossing, LivePerson, Thinkwell and others.
Carol Roth has come up with a list of 80 terrific social media tips from social media experts around the globe.
Social Media and More is proud to be among the list of social media savvy companies that was selected for her piece.
Everything from “Tweet Some Love” to “Be a Clown” to “Giving Away Your Best Stuff'”, you’ll be fully armed with the advice to make yourself and your business a social media rockstar.
Our tip came in at #34
Landing Right on Facebook
One of the most important social media strategies is the creation of a powerful landing page on Facebook. You can select which tab you would like users to be directed to on your page. To create excitement and build a following, I recommend offering a promotion unique to those who like your page on Facebook. Add in a contest to engage your fans and build brand loyalty. Build up buzz for the announcement of the winners.
Seth Godin, social media and marketing guru and published author of 12 books, tells Mediabistro he’s done with traditional publishing.
In Jeff Rivera’s upcoming interview, Godin said, “I like the people, but I can’t abide the long wait, the filters, the big push at launch, the nudging to get people to go to a store they don’t usually visit to buy something they don’t usually buy, to get them to pay for an idea in a form that’s hard to spread.”
“I really don’t think the process is worth the effort that it now takes to make it work. I can reach 10 or 50 times as many people electronically,” says Godin.
I have to agree with the bestselling author. My next book is going to be an e-book and I am working with several authors who are bypassing traditional publishers. With social media and the ability to communicate in real time and build your platform through blogging, twitter, and facebook, it has become easier for anyone to publish a book, and get a better return on your investment, both in time, and in revenue received.
On Godin’s blog, he states that Linchpin will be the last book that he traditionally publishes.
Do I think publishing is dead. Not at all. There are some cases where you have an amazing story to tell, can get a sizable advance, and enjoy the rewards of seeing your book in the bookstores. Sometimes, you have to look at your book as a glamorous business card that will open the door for many other opportunities. Either way, you must have a social media strategy when launching your book. It’s no longer part of a bells and whistle to stand out. It’s a necessary element for every author.
For information on how Social Media and More works with authors to publish books and create dynamic social media campaigns on facebook, twitter, Amazon, and with mobile apps, contact us at SocialMediaMore.com/contact
Recently, I met Max Flower of Max Flower -TV. He was doing a series of interviews about media personalities and their roles in the community with their philanthropic work. As much of my social media marketing business is focused around charitable organizations and my belief in giving back to the community, I was delighted to participate in this series.
An organization that means a lot to me is Jewish Big Brothers, Big Sisters of Los Angeles. As a member of the Board of Trustees of JBBBS and a “Big Sister” I discussed my involvement with the 95-year old organization.
One of the questions asked of me was, “Since you’ve been involved with philanthropy, how have you changed as a person?” I know that when I go home at night knowing I have made a difference in the life of a child, I can’t put a price tag on it.
Max also interviewed Shira Lazar, who talked about her support of Twestival, Charity Water and Concern Worldwide. Bill Husak, athletic director at Loyal Marymount University also shared his vision about making a difference in the world.
Our ability to use our social media platforms for social good is a gift we have been given. How has charity and philanthropy affected your life?
Our friends at Mashable have created Social Media Day. Today, June 30, 2010 social media enthusiasts and professionals will attend over 600 meetups in 93 countries worldwide.
During the day, watch your twitter stream for the hashtag #smday. Gather to meet your social media friends in real life to further bond your online connections. Share your social media experiences with others and expand your social network.
For a list of social media day meetup events, click here>>>
Social Media and More will be attending the event at Choppe Choppe in Culver City and we look forward to seeing you there.
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TESTIMONIALS
Recently we partnered with the foremost authority in dating and finding love, Julie Spira. She created a unique social media program with Down & Derby titled “Date night, Skate night” and it was the most successful event since inception. Social Media and More personally created such a buzz for the event, we had people line up around the corner.
Seth Godin, social media and marketing guru and published author of 12 books, tells 
