Social Media and More

Creating Personalities and Brands on the Web

Google and Video Tips at the Social Networking Conference

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Last week, I had the opportunity and privilege to be a presenter on using social media to create brand loyalty at the Internet Dating Conference. The conference coincided with the Social Networking Conference in Beverly Hills.

Several members of Google led a 3-hour presentation on the use of Google tips, the Google Content Network, Google TV, and the mobile landscape.

Google shared some statistics on their study of online videos. Some of the statistics about video included:

  • 46% said that video helped them learn more
  • 35% said video provided them with information on where to sign up for services and offerings
  • 25% said video introduced them to sites they didn’t know about

Other tips from Google included:

  • Participate in online communities and social media thoughtfully
  • Make sure others are talking about you and are linking to you
  • Put video advice on your YouTube channel and get others to subscribe

YouTube statistics are off the charts:

  • More than 1 Billion videos are viewed daily
  • YouTube is the 4th largest site on the Internet
  • 448 Million unique global users
  • 20 hours of videos are uploaded each minute
  • YouTube is the #2 search engine in the world (second to Google)
  • Internet users spend more time on Facebook and YouTube than any other sites

The key takeaways from the Google presentation were that online video represents a huge opportunity to reach your customers with a new compelling format. Track your success with YouTube insights, create a call-to-action, and make YouTube your home.

If you are interested in learning how Social Media and More can help you with your video strategies, we’d like to hear from you.

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Has video changed the way you do business? We’d like to hear your comments and thoughts.

The Top 10 Rules of Netiquette for Social Media

Last year I announced at Book Expo America that I was writing my second book, The Rules of Netiquette. The book is a social media book. Think “Miss Manners Meets Web 2.0.”

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Since that time many of you have shared your stories and have commented on those who aren’t so social-media friendly or just don’t know the Rules of Netiquette. I’ve been collecting stories about those who have broken the rules. If you have a story to share, we’d like to hear your comments.

For now, let’s talk about some of the Top 10 Rules of Netiquette if you’d like to play in the game, build a following, and enjoy the benefits of social networking.

1. The Authenticity Rule.  Have a personality that shines online. Remember that you are human and limit your automation. Engage about subjects that would be of interest to your followers.  Follow trends and comment on them. It isn’t all about “you.” Imitation isn’t a form of flattery. Compliment others and credit them where credit is deserved.

2. The Google Rule. Sure we’re curious, but should we kiss and tell? Whether it’s for business or romance, if you’ve researched them in detail online, don’t let them know. You won’t want to be accused of being a stalker. What you see isn’t always what you get.

3. The S.P.A.M. Rule. Remember, SPAM is a four-letter word. Facebook is a terrific place to expand your social and business network with people you have just met, while reconnecting with those from your past. If you have a product or service you would like to promote, send a private and personal email message to someone and ask permission. Don’t get in the habit of self-promoting your next event on someone else’s profile. If yo do so, expect to be de-friended in a New York minute.

4. Spreading the Love Rule. When you are building up your list of followers on Twitter and business contacts on Facebook and Linkedin, make sure to comment and re-tweet more often than self-promoting your own brand. Comment and share interesting posts from your friends on your favorite social networking sites and blogs. Become viral with your friends and family. Be social media friendly and click both the share and like buttons on Facebook, if you see a post or story that you think your friends and followers would enjoy.

5. The Personalize It Rule. When requesting to be a social friend on Facebook or a business connection on Linkedin or other social networking sites, make sure you send a personal message along with the request. It’s about human interaction, not numbers. When in doubt, send a private email message or direct message on Twitter if they are following you. Remember, posts, tweets, and status updates are often indexed by Google and the search engines.

6. The Off-limits Rule. Opinions on politics, religion, personal attacks, and controversial subjects that could cause embarrassment to others should not be put on the public Internet. When in doubt, don’t. You will lose friends and followers quickly.

7. The Tag – You’re It Rule. You have just connected with an old friend from grade school or college. Avoid posting and “tagging” photos of them that aren’t complimentary.  Everyone needs a fresh start and it’s only fair to be on an even social media playing field.

8. The When in Doubt, Don’t Rule. Make the conversation worthwhile. One less tweet, update, or photo won’t matter. Avoid being the one whose messages are about taking a nap. Conversations are “in.” Clutter is not. Engage in a meaningful way.

9. The Send Button Rule. Make sure to use spell-check and proof read messages before pushing the send button. Remember, you can’t take it back. Never send an email when you’re angry. Chances are you’ll feel different in the morning.

10. The Acronyms Rule. Don’t overuse acronyms in online communication. We all know what RSVP and FAQ stands for, but not everyone knows the meaning of ROTFL and BTD. Use acronyms sparingly, and avoid them in business correspondence.

Excerpts from the upcoming book, The Rules of Netiquette by Julie Spira. ©2009 – 2010 Julie Spira – Social Media And More

Like us on Facebook.com/RulesofNetiquette

If you have a social media story to share and know those who have broken the rules of netiquette, we welcome your comments or you can contact us privately at http://SocialMediaMore.com/contact

Click here for Top 10 Rules of Netiquette for Online Dating

LA Times – Top 10 Moments in Social Media, and a Few of my Own

The Los Angeles Times has just published their Top 10 Moments in Social Media in 2009. In their year-end summary their list goes from #10 down to #1. I’ve added my thoughts,  reversed the order, and added four of my own.  Feel free to comment on these as well as add your own social media memorable moments in 2009.

The LA Times List

1. Hudson River plane landing – I have to agree with the LA Times. The photos taken from an iPhone of this brilliant landing clearly reflects the change in how we now gather the news. It was a powerful shot. I think I’ll upgrade my mobile device this week.

2. Iran “green” protests – I think I missed this one where the avatars turned green. I’ll wait and see the film instead.

3. R.I.P. Jeff Goldblum? – With or without the web, he seems to fall prey to rumors. Thanks to the LA Times for the others I missed, including Natalie Portman, George Clooney, Britney Spears, Ellen DeGeneres, Michael Lohan, alleged Fort Hood shooter Nidal Malik Hasan, Jared from Subway, Emma Watson and P. Diddy

4. R.I.P. Michael Jackson – The power of the Internet at its best.  I recall the moment I saw the news on my Facebook live stream. I was sitting in a panel at the Social Networking Conference in Beverly Hills, still commenting on my thoughts about Farah Fawcett’s sad death earlier that day when the news about MJ broke. Confused at first as to whether the MJ was Michael Jordan or Michael Jackson, I,  like the others started commenting. When news breaks online, we have to take a serious look at social media for news distribution. When polled at a Digital LA event I attended a month later, more than 60% of the room found out about Michael Jackson on Facebook or Twitter. I found myself in front of my television watching the memorial service tweeting about the musical selections and the speeches on-stage. It was my first Twitter funeral. I have a feeling there will be more to come.

5. Susan Boyle launches career – The power of video and YouTube brought her from “frumpy” to “famous.” Kudos to her and others such as Gary Vaynerchuk who made online videos a household word.

6. Ashton Kutcher vs. CNN – It was an interesting race. Kutcher went from the underdog to beat CNN to the 1-million mark of Twitter followers. Sure, I saw the billboards on the freeway promoting the campaign. Anything that engages community to benefit a charitable organization gets my vote.

7. Twitter and Facebook under hack-attack – I experienced a few minor glitches, but never found my sites to be unavailable. The phishing emails have become annoying. The bottom line: Don’t rely on only one form of social media. Try the new Backupify service to back up your tweets, streams, friends, and followers.

8. Google Wave – I have to agree here with the LA Times. I was excited and thrilled to receive my not-so-exclusive invitation. I tweeted about it. We all did. And then I lost interest as it wasn’t user-friendly enough for me. I’ll wait for the next wave and join in again.

9. Whopper Sacrifice – Did I miss Burger King’s free offer to entice Facebook fans to remove their friends in favor of a F>R.E.E. burger? Perhaps it’s because I’m a vegetarian. In any event, thank you to my friends who didn’t de-friend me in favor of red meat. It’s nice to know I’m still popular.

10. The World of Web – They call it the new currency. No mention is made of monetization, but clearly bloggers and businesses using social media have less time on their hands as they are jumping in on the bandwagon.

Thank you to Andrew Nystrom and Mark Milian for a terrific article.

As usual, I like to add my tw0-cents and have listed a few more for your reading pleasure.

11. Facebook Marriage – The October wedding of Kelly and Kelly Hildebrandt, the couple who shared the same name, met on Facebook. “Girl Kelly” in Florida did a simple Facebook search for her name and up popped “Boy Kelly” from Texas. A Facebook friendship turned into a beautiful courtship. They appeared in my Cyber Love Story of the Week as well as on the Today Show and numerous other media outlets.

12. Facebook becomes “third largest country” in the world. – Hitting the 350 millionth subscriber in December shows their startling growth. Facebook is now multi-generational with parents spying on their children’s walls and kids seeing who their parents are now dating. Facebook went from a personal photo album and social connecting to creating business brands. Every business should have a Fan Page. It’s like having another website to promote your brand.

13. Twitter accountability – Oops! I used the wrong hash-tag at a conference and within moments on Twitter, I was corrected by another attendee. The value of messaging in real time is clear. When you make a mistake, you stand corrected instantly.

14. Mobile Dating – For the younger generation and the tech-savvy, they have moved from traditional online dating sites to iPhone apps such as Skout, Hot-or-Not, Grindr, and more. Why wait for an email when you can meet up or hook-up now? Meeting “in real life” has taken on a new meaning.

Julie Spira is a social media expert and author of the bestselling online dating book, The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online. Visit her at SocialMediaMore.com

Click here to read full article from the LA Times


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