Mashable and CBS News joined together at the rooftop studio of CBS.com’s What’s Trending for the second annual Social Media Day in Los Angeles.
The event, created by Mashable and held in 90 countries around the world, included 1400 meetup’s. I was fortunate to have attended the Los Angeles gathering at CBS’s What’s Trending headquarters along with many of my social media friends.
Adam Ostrow, Mashable’s editor-in-chief welcomed us at the rooftop party with a 360 degree view of Hollywood. Shira Lazar, producer and host of What’s Trending gave us a tour of their studios, where Evan Lowenstein, founder of Stageit was performing and streaming live .
Guests enjoyed cocktails from Veev, wine from One Hope, a photo booth from Polite in Public, and snacks from Pop Chips and Pretzel Chips.
No social media event would be complete without a contribution to social good. HeadBlade, who provides razors and grooming products for the shaved head look, donated $1 for each tweet with the hashtag of #SMDayLA to the St. Baldrick’s Foundation, a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives.
Among the attendees were my social media friends Amanda Coolong, Marsha Collier, Curt Buthman, Michale Pilla, Heather Meeker, Matt Meeker, Melissa Rowley, Marla Shulman, Seth Shapiro, Calvin Lee, KW Low, AV Flox, Alana Joy, Robert Moran, Kevin Winston, and Andy Sternberg. Many thanks to Marsha Collier for taking the photos.
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There are few professionals who can be counted on for a seemingly uninterrupted stream of great fresh ideas as Julie Spira! She is a terrific person who understands how to craft creativity that changes the dynamic of a company and overall industry category. Above all, she knows how to get a team of people to actually want to work together when competing egos and agendas get in the way.