Social Media and More

Creating Personalities and Brands on the Web

Why You Need a New Google Profile

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You may have a social networking profile on Facebook and Linkedin and spend time tweeting with friends on Twitter. What you may not have is a Google profile, which I highly recommend.

I view my Google profile as a combination of Linkedin and Facebook profiles. It allows you to have a bio about all of your work, not just one particular industry or job.  As I’m the CEO of two companies, I direct many people to my Google profile.  It allowed me to have a photo gallery of pictures from Picasa or Flickr. It allowed me to add links to articles I was featured in as well as links to my book page, sizzle reel and more. I was socially in love with my Google Profile.

Although Google profiles have been around for a while, when Google Buzz, their version of sharing your updates and whereabouts was introduced, they made a big mistake and forced that to become their landing page. Many of us were upset. If you found the profile, you never made it to the beautifully customized “About Me” page. We were stuck with Buzz and I stopped posting. The only way to get rid of Google Buzz as the landing page was to deactivate it, and along with that your entire Google profile which would disappear completely. As an end around, I created a bit.ly/JulieSpira which would go directly to the “About Me” page, but it was a social bandaid.

Finally, last week I took a peek at my Google Profile and was thrilled to share that they did a cyber face lift to make everyone ecstatic. The new look and feel is perfectly aligned with other social networking sites. You could select your 5 favorite photos, looking quite like Facebook’s profile stream. They call it the Scrapbook. Even better than the Facebook profile, you could actually describe what you do at the top under your name.

The only problem with the new version of the Google Profile is they shortened the space for your custom links, so the description appears to be cut off. At the end of the day, it was worth getting my profile back. You can still enjoy sharing on Google Buzz as it now appears as the second tab on your profile. I’m sure everyone is thrilled with this change and I’d like to thank Google for making this long overdue revision.

At the end of the day, everyone needs to have a Google Profile. Click here to get yours at google.com/profiles.To view mine, visit google.com/profiles/juliespira

If you need help with your social media and creating your Google Profile, let us know at SocialMediaMore.com/contact

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