Social Media and More

Creating Personalities and Brands on the Web

What I Like About Facebook

April 19, 2010 by · Leave a Comment 


Today, the largest social networking site Facebook made a major change to its fan pages. They introduced the new and improved “like” button.

Previously when fan pages were created, you needed to become an official fan to join by clicking on a button that said “Become a Fan.”  Apparently this put some pressure on users who might like a particular brand, but didn’t want to fully endorse it. Now, in an effort to keep things lighter, “Fan” pages have been re-named “Like” pages. A new button has replaced the “Fan Button” with a “Like Button.”

The functionality will remain the same as you will become someone who likes a particular page or brand on Facebook, but in a less-pressured environment.

Facebook is also now allowing you to control which pages show up on your profile. Thank you Facebook. This is excellent news as it helps businesses who may be following their competitors to push that page lower or prevent it from showing up under pages that you like in a search.

Not to be confused with liking a particular post on a page or your friends pages, the term “like” still applies to posts.

Feeling confused? Check out Facebook’s FAQs for more details.

Going Social? Time for a Mobile App

April 5, 2010 by · 3 Comments 

Having spent many years in the technology field, I have always prided myself in being ahead of the curve. I was one of the first of my friends to register a domain name. Now, I have over 500 in my portfolio.

So why was I so hesitant about creating an iPhone app before now?

After months of research and quotes ranging anywhere from $500-$160,000, I finally decided to move forward with Mobile Roadie to create my iPhone and Android apps for Cyber-Dating Expert. I figured if it was good enough for Madonna, it could be good enough for me.

Actually, my decision to contract with Mobile Roadie came down to two things:

  1. Price: $500
  2. Ease of Use: A few hours of my time

It didn’t hurt that the Mobile Roadie folks only live a few miles from me, so I could go knocking on their door if needed.

I’m now counting the days until my new mobile apps are ready to brag about. If all goes well, they’ll be launched just in time for the 140 Characters Conference in New York, where I will be a featured guest on the first-ever dating panel on April 21, 2010.

If you are interested in finally getting your iPhone and Droid apps, visit If you put in the referred by name of SMAM, they will offer you 10% off your initial set up fee, bringing the cost of your app down to approximately $450.  Compared to my initial quote of $160,000, you could see why I am so enthusiastic about this new service and am recommending it to all the Social Media and More clients and authors everywhere.

Annual Twestival to Raise Funds for Concern Worldwide

March 24, 2010 by · 1 Comment 


On March 25, 2010, the social media communities in 175 cities from around the world will come together to raise money for one special cause.  Twestival, also known as the Twitter Festival is organized by social media volunteers in multiple locations.

This year, the annual event will be raising money for Concern Worldwide ( @Concern ), an international humanitarian organization transforming the lives of the world’s poorest, most marginalized children through access to education. Over 72 million children in the world who don’t have the opportunity to go to school. @Concern Worldwide has been selected by the Twestival global team and local organizers to be the recipient because of their comprehensive and well respected approach to education.  This is an issue that involves many different elements; hunger, water, teacher training, building of schools, etc.  Twestival hopes to use the power of their global event fundraising and social media influence as a vehicle to give people insight into this cause on a deeper level

In 2009, Twestival events raised over $250,000 for @CharityWater.

This year, Twestival in Los Angeles will take place March 25th at The Roxy from 7-11pm PT.


@LATWESTIVAL @TheRoxy will feature: Video turntablist/remixer Mike Relm (Youtube Live, Webby Awards), TweetMuseum – one-of-a-kind celebrity Twitter art, Polite in Public Digital Photo booth, 16 year-old DJ prodigy and music blogger Jake Simon, LA’s favorite party band City Museum, plus: a SURPRISE GUEST PERFORMANCE by a top touring alternative band! The event is Co-hosted by @ShiraLazar and Oprah Radio’s Derrick Ashong (@ashong) as well as other prominent members of LA’s Social Media community. Twestival will be broadcast online on Ustream. Tickets are $20 per person and can be purchased through Twestival sponsor Amiando: Follow @latwestival Official Hashtag is #LAtwestival.

Twestival will be streaming live on Ustream.TV

To find a city near you or to make a donation, visit

Mashable’s Web Faceoff Shows Facebook ahead of Twitter

February 22, 2010 by · Leave a Comment 

In one of Mashable’s weekly polls, over 7000 readers voted on their favorite between Facebook, Twitter, and Google Buzz.

Almost 1/2 of those who voted chose Facebook. Twitter came in second, and the latest entry to the game, Google Buzz came in third.

My comment on the poll, “Of course Facebook would win. 400 million users and multi-generational.”

To view poll, visit the Mashable site.

Social Media Helps Raise $400,0000 for Haiti Food Project

February 8, 2010 by · Leave a Comment 

Haiti Food Project Benefit

Haiti Food Project Benefit

The Haiti Food Project concert and benefit produced by MAZON on February 4, 2010 raised over $400,000 for “second aid” for Haiti.

The event brought together musicians and inspirational speakers including emcee, Beverly Todd, Her Excellency Geri Benoit-Preval, Haiti’s Ambassador to the U.N. World Food Program & Food Agriculture Organziation, Deepak Chopra, and others.

Performances included Freda Payne singing “Here’s to Life”as well as Brenda Russell performing “Get Here if You Can” and Saxaphonist Dave Koz accompanied by Brian Simpson with a beautiful rendition of “Somewhere Over the Rainbow.”

The highlight was the finale where all of the performers sang, “We are the World.”

Social Media and More provided the social media marketing for the event.

“On behalf of MAZON and the children of Haiti who we will feed and nourish, I am deeply indebted for the social media marketing that Julie Spira provided for this benefit concert. Without her creating a ‘buzz’ in such a short time, I am certain the event would not have been the success it was. Thank you Julie”.  — Dr. H. Eric Schockman, President of MAZON

Donations can be made out to MAZON: Emergency Haiti Fund, 10495 Santa Monica Blvd.,  Suite 100, Los Angeles, CA 90025. 310.442.0020.

Social Media And More Selected to Provide Social Media Marketing for the Haiti Food Project

February 1, 2010 by · Leave a Comment 


Social Media and More, a social media marketing company, is providing the social media support to promote the Haiti Food Project’s Second aid benefit.

Join us for an evening of music and inspiration, as we raise critical funds for sustainable food programs that nourish victims and survivors of the earthquake in Haiti.

The star-studded intimate event, scheduled for February 4, 2010 in Los Angeles is presented by MAZON and will include performances and appearances by:

Deepak Chopra, James Ingram, Lou Gossett Jr., Kanye West, Forest Whitaker, Larry King, Deniece Wiliams, former
members of The Supremes, Freda Payne, Mayor Villaraigosa and political, religious and international leaders who are coming together to set the stage for long term sustainable food, recovery and rebuilding for the people of Haiti.

The beneficiaries of the event include The International Medical Corps, Lambi Fund of Haiti, Friends of the Children of Lascahobas, Haiti and the Albert Schweitzer Hospital in Haiti.

The event will be held at American Jewish University in Bel Air, CA from 6pm – 9:30pm.

Tickets can be purchased at and are VERY LIMITED.

Twitter hashtag #Haitifoodproject

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