Social Media and More

Creating Personalities and Brands on the Web

What I Like About Facebook


Today, the largest social networking site Facebook made a major change to its fan pages. They introduced the new and improved “like” button.

Previously when fan pages were created, you needed to become an official fan to join by clicking on a button that said “Become a Fan.”  Apparently this put some pressure on users who might like a particular brand, but didn’t want to fully endorse it. Now, in an effort to keep things lighter, “Fan” pages have been re-named “Like” pages. A new button has replaced the “Fan Button” with a “Like Button.”

The functionality will remain the same as you will become someone who likes a particular page or brand on Facebook, but in a less-pressured environment.

Facebook is also now allowing you to control which pages show up on your profile. Thank you Facebook. This is excellent news as it helps businesses who may be following their competitors to push that page lower or prevent it from showing up under pages that you like in a search.

Not to be confused with liking a particular post on a page or your friends pages, the term “like” still applies to posts.

Feeling confused? Check out Facebook’s FAQs for more details.

Going Social? Time for a Mobile App

Having spent many years in the technology field, I have always prided myself in being ahead of the curve. I was one of the first of my friends to register a domain name. Now, I have over 500 in my portfolio.

So why was I so hesitant about creating an iPhone app before now?

After months of research and quotes ranging anywhere from $500-$160,000, I finally decided to move forward with Mobile Roadie to create my iPhone and Android apps for Cyber-Dating Expert. I figured if it was good enough for Madonna, it could be good enough for me.

Actually, my decision to contract with Mobile Roadie came down to two things:

  1. Price: $500
  2. Ease of Use: A few hours of my time

It didn’t hurt that the Mobile Roadie folks only live a few miles from me, so I could go knocking on their door if needed.

I’m now counting the days until my new mobile apps are ready to brag about. If all goes well, they’ll be launched just in time for the 140 Characters Conference in New York, where I will be a featured guest on the first-ever dating panel on April 21, 2010.

If you are interested in finally getting your iPhone and Droid apps, visit If you put in the referred by name of SMAM, they will offer you 10% off your initial set up fee, bringing the cost of your app down to approximately $450.  Compared to my initial quote of $160,000, you could see why I am so enthusiastic about this new service and am recommending it to all the Social Media and More clients and authors everywhere.

Annual Twestival to Raise Funds for Concern Worldwide


On March 25, 2010, the social media communities in 175 cities from around the world will come together to raise money for one special cause.  Twestival, also known as the Twitter Festival is organized by social media volunteers in multiple locations.

This year, the annual event will be raising money for Concern Worldwide ( @Concern ), an international humanitarian organization transforming the lives of the world’s poorest, most marginalized children through access to education. Over 72 million children in the world who don’t have the opportunity to go to school. @Concern Worldwide has been selected by the Twestival global team and local organizers to be the recipient because of their comprehensive and well respected approach to education.  This is an issue that involves many different elements; hunger, water, teacher training, building of schools, etc.  Twestival hopes to use the power of their global event fundraising and social media influence as a vehicle to give people insight into this cause on a deeper level

In 2009, Twestival events raised over $250,000 for @CharityWater.

This year, Twestival in Los Angeles will take place March 25th at The Roxy from 7-11pm PT.


@LATWESTIVAL @TheRoxy will feature: Video turntablist/remixer Mike Relm (Youtube Live, Webby Awards), TweetMuseum – one-of-a-kind celebrity Twitter art, Polite in Public Digital Photo booth, 16 year-old DJ prodigy and music blogger Jake Simon, LA’s favorite party band City Museum, plus: a SURPRISE GUEST PERFORMANCE by a top touring alternative band! The event is Co-hosted by @ShiraLazar and Oprah Radio’s Derrick Ashong (@ashong) as well as other prominent members of LA’s Social Media community. Twestival will be broadcast online on Ustream. Tickets are $20 per person and can be purchased through Twestival sponsor Amiando: Follow @latwestival Official Hashtag is #LAtwestival.

Twestival will be streaming live on Ustream.TV

To find a city near you or to make a donation, visit

Julie Spira Selected to Speak at the 140 Conference in New York

cyber_dating_headshotCyber-Dating Expert Julie Spira @JulieSpira will be one of the featured speakers at the Twitter 140 Characters Conference in New York on April 22, 2010.

Jeff Pulver’s annual Twitter event will be one of the largest gatherings of people interested in the effects of the real-time Internet. The two-day 140 Conference will be held at the 92nd Street Y on April 21 and 22, 2010.

Other speakers include Donny Deutsch, Gary Vaynerchuk, MC Hammer, Ann Curry, Ivanka Trump, and Shelly Palmer.

As one of the cast of characters, Spira will appear on the dating panel: Experiencing: Love, Dating and Romance in the Real-Time web. This session is scheduled at 8:45am on April 22, 2010.

Early bird tickets are available at the price of $100 only until March 6, 2010.

For tickets and more information, visit

Mashable’s Web Faceoff Shows Facebook ahead of Twitter

In one of Mashable’s weekly polls, over 7000 readers voted on their favorite between Facebook, Twitter, and Google Buzz.

Almost 1/2 of those who voted chose Facebook. Twitter came in second, and the latest entry to the game, Google Buzz came in third.

My comment on the poll, “Of course Facebook would win. 400 million users and multi-generational.”

To view poll, visit the Mashable site.

Social Media Helps Raise $400,0000 for Haiti Food Project

Haiti Food Project Benefit

Haiti Food Project Benefit

The Haiti Food Project concert and benefit produced by MAZON on February 4, 2010 raised over $400,000 for “second aid” for Haiti.

The event brought together musicians and inspirational speakers including emcee, Beverly Todd, Her Excellency Geri Benoit-Preval, Haiti’s Ambassador to the U.N. World Food Program & Food Agriculture Organziation, Deepak Chopra, and others.

Performances included Freda Payne singing “Here’s to Life”as well as Brenda Russell performing “Get Here if You Can” and Saxaphonist Dave Koz accompanied by Brian Simpson with a beautiful rendition of “Somewhere Over the Rainbow.”

The highlight was the finale where all of the performers sang, “We are the World.”

Social Media and More provided the social media marketing for the event.

“On behalf of MAZON and the children of Haiti who we will feed and nourish, I am deeply indebted for the social media marketing that Julie Spira provided for this benefit concert. Without her creating a ‘buzz’ in such a short time, I am certain the event would not have been the success it was. Thank you Julie”.  — Dr. H. Eric Schockman, President of MAZON

Donations can be made out to MAZON: Emergency Haiti Fund, 10495 Santa Monica Blvd.,  Suite 100, Los Angeles, CA 90025. 310.442.0020.

Social Media And More Selected to Provide Social Media Marketing for the Haiti Food Project


Social Media and More, a social media marketing company, is providing the social media support to promote the Haiti Food Project’s Second aid benefit.

Join us for an evening of music and inspiration, as we raise critical funds for sustainable food programs that nourish victims and survivors of the earthquake in Haiti.

The star-studded intimate event, scheduled for February 4, 2010 in Los Angeles is presented by MAZON and will include performances and appearances by:

Deepak Chopra, James Ingram, Lou Gossett Jr., Kanye West, Forest Whitaker, Larry King, Deniece Wiliams, former
members of The Supremes, Freda Payne, Mayor Villaraigosa and political, religious and international leaders who are coming together to set the stage for long term sustainable food, recovery and rebuilding for the people of Haiti.

The beneficiaries of the event include The International Medical Corps, Lambi Fund of Haiti, Friends of the Children of Lascahobas, Haiti and the Albert Schweitzer Hospital in Haiti.

The event will be held at American Jewish University in Bel Air, CA from 6pm – 9:30pm.

Tickets can be purchased at and are VERY LIMITED.

Twitter hashtag #Haitifoodproject

Amazing Woman’s Day 2010 Worldwide Launch

It’s an honor to be selected to be a Feminine Leader at the Amazing Woman’s Day 2010 Worldwide Launch in Beverly Hills.

Please join me on Saturday, January 30, 2010 where I will be speaking to authors and those who dream about writing a book. Learn how through social media marketing you can become a bestselling author.

I’ll be discussing the social media strategy I used on Facebook, Twitter, and blogging and more that made my first-published book, The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online a bestseller on its launch date.

Amazing Woman’s Day was created by Marsh Engle. The day will be filled with education and enrichment for women to help them succeed in 2010. We all have a book in us. Why not make it a bestseller?

What: Amazing Woman’s Day 2010 Worldwide Launch
Where: Beverly Hills Hotel
When: Saturday, January 30, 2010
Why: Because you are an Amazing Woman who will be inspired and educated by dynamic leaders
Cost: $196

To order tickets, please go to for a day that will change your path in 2010.

Click here for press release

AWD LA Flier

Julie Spira to be Featured Speaker at Writers Panel


Bestselling author and social media expert Julie Spira will be a featured speaker at the Independent Writers of Southern California Presents A Panel Discussion: Writing 2.0: Electronic, POD, and Social Media on Monday, January 25, 2010.

The panelist of authors and book marketing experts will explain the new methods offered today and show writers
how to integrate these new tools, social media, and shortcuts to better promote their published books.

The panelists include:

PENNY C. SANSEVIERI, CEO and founder of Author Marketing Experts, Inc. Penny is a best-selling author and internationally recognized book marketing and media relations expert.

ELLEN REID, one of the industry’s premier book shepherds. For over ten years she has been helping authors and independent publishers produce books that win awards and, more importantly, stand tall to compete in a rapidly changing book market.

ANNETTE FIX, author of “The Break-Up Diet: A Memoir,” a finalist in the memoir category for ForeWord Magazine’s Book of the Year. Her memoir was optioned for development as a cable television series as a direct result of her social networking on Twitter.

JULIE SPIRA, bestselling author of “The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online,” and founder of Social Media and More.

When:Monday, January 25
Time: 7:30 p.m. to 9 p.m.
Where:Veterans Memorial Building
4117 Overland (at Culver Boulevard)
Culver City, CA
Parking is FREE, enter on Culver
(Networking follows)

RSVP: or 877-799-7483
Free for IWOSC members, $15 for non-members.
non-members.  Reservations are required.
Deadline noon, Monday, day of the event (Jan. 25).  Call (877) 799-7483,
or e-mail

IWOSC, the Independent Writers of Southern California, is a nonprofit association that has provided support, tools, and resources to help self-employed professional writers in Southern California since 1982.

Social Media in 2010

Brian Solis wrote an excellent piece on Mashable today called The Ten Stages of Social Media Integration.

In his article he breaks down the 10 key stages to implementing a social media platform and presence. With all of the buzz about social media, people are looking for the quick course in understanding how to tweet, communicate, and present your brand in a few hours or a weekend.

As he clearly points out, this isn’t possible. Social media is an ongoing and engaging part of your platform that requires nurturing, feeding, and educating on a daily basis. New rules and algorithms are created hourly. Books are outdated before they are printed. This will be the year to track the performance of social media in a more structured fashion. Late adopters need to jump on now. You can’t afford to be left behind solely through the use of traditional media. Get our your blender and start blending now.

Read the article and take time to embrace social media as part of your daily program and be ready for the changes, as they will happen as quickly as it takes for me to push the send button.

Click here to read article

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