Social Media and More

Creating Personalities and Brands on the Web

Happy National Author’s Day

Happy Author's Day

Happy Author's Day

Today, November 1, 2010 is National Author’s Day. Unlike 60-years ago where most authors didn’t have the tools to promote their books, today, every author needs a social media marketing plan.

National Author’s Day was originally adopted by the General Federation of Women’s Clubs in 1929. Twenty years later, the U.S. Department of Commerce added it to their calendar. If authors had the ability to use social media back then, they would have been more successful.

As an author of a bestselling book, I’d like to both celebrate this holiday with my fellow authors and more importantly talk about the benefits of social media marketing for authors.

1. Social Media can make your book a bestseller. It happened to me and it can happen to you.

2. Social Media can help build momentum prior to your book’s launch.

3. Social Media will help you create new relationships with like-minded authors who will help promote your book.

4. Social Networking sites such as Facebook, Twitter, MySpace, Linkedin and others give you free access to promote your book.

5. Book sites such as Amazon allow you to post your video, blog, and provide information about yourself and your upcoming book signing events and appearances.

6. There are many blogs dedicated to writers and authors who are happy to do book reviews of your title or a blog book tour.

7. Internet radio show geared towards your topic or niche will be happy to have you as a guest on their program.

For more help with Social Media for Authors, please contact us at Social Media and More, where we can help you decide on publishing solutions, create book trailers, and help create your personality and brand on the Web.

Eat, Tweet, Blog – Thoughts About BlogWorld Expo

Julie Spira and Omaha Steaks Executive Chef Karl Marsh - BlogWorld

Julie Spira and Omaha Steaks Executive Chef Karl Marsh - BlogWorld

I must admit after returning from BlogWorld 10, the world’s largest social media conference,  I regretted getting on the scale. I spent most of my time at Blog World eating, tweeting, and blogging.

There was no shortage of food being discussed and consumed at the 10th annual social media and blogging conference. The TECHmunch stage was one of the highlights of the event. Everything from co-founder Rick Calvert’s personal favorite salsa recipe to my friend and author Marsha Collier interviewing Craig “Meathead” Goldwyn, the barbecue whisperer from

I very much enjoyed the TECHmunch panel, Working with Brands at the BlogWorld kitchen and regretfully missed the Fancy Fast Food Challenge with Erik Trinidad from

One of the highlights was the BlogWorld Bistro Tasting hosted by Omaha Steaks at the Foundation Room at House of Blues at Mandalay Bay. Executive Chef Karl Marsh was on hand serving amazing appetizers including Filet Mignon Spring Rolls, Bull Wings, and Jumbo Cooked Shrimp from their collection. Much to my surprise, their dessert display included Milk Chocolate Macadamia Nut Cookies and Cream Puffs. They now have an iPhone app called Steak Time.

From PR plans to setting up your digital kitchen to the many private tastings throughout Las Vegas, We ate, tweeted, and blogged the whole conference through.

Congratulations to Rick Calvert and Dave Cynkin, co-founders of BlogWorld on a very successful and wonderful experience for social media enthusiasts. It’s time to go on a BlogWorld diet, but  I look forward to seeing everyone again at BlogWorld 11.

What’s Your Facebook Klout?


For those who are addicted to their social networking sites and have enjoyed watching their Klout score rise, there’s good news for you.

Klout, who collects data from your Twitter account has now added Facebook to the equation. As a result, your Klout score may go up and there’s a bunch of new graphs to enjoy.

For those who don’t know what Klout is, it’s a system that rates your online influence in a variety of categories. It isn’t about the number of your followers or fans, but the quality of your content, engagement, and followers on the social web.

You can secretly obsess about your Klout score or share it on Twitter or Facebook for the world to see.


Not only can see the details of your score summary, true reach, amplification, and network, but you’ll become categorized as a social media type. With Facebook added to the equation, you won’t only see your Retweets, but you’ll get a summary of your total likes, total comments, and unique likers as well.

You’ll see your network score with your true reach and a variety of graphs.


Interested in finding out your Klout personality type? It’s uncanny, but seems to be accurate with most of the social media people I know.


For more information, visit

Top 10 Reasons to Attend the 140 Conference in Los Angeles


There’s no one more passionate about bringing together social media enthusiasts to share their stories with the rest of the world than my friend Jeff Pulver. His generosity is contagious. I can tell you, that I have made lifetime friends from just attending the 140 Conferences in Los Angeles and New York, where I met some of my Twitter followers in real life.

To date, the 140 Conference has been held in New York, Los Angeles, Boston, Washington, DC, San Francisco, London, Tel Aviv, and Barcelona.

On October 4 – 5, 2010, the 140 Conference will be back in Los Angeles for its second time. With over 100 amazing guests encompassing two days at the Music Box in Hollywood, it’s very difficult to narrow my list down to the Top 10, but I thought I’d give it a social media try.

1. Jeff Pulver @Jeff Pulver – Because he knows how to make it happen.

2. $140/day – Jeff has significantly reduced the ticket price to this event from last year’s rates, making it affordable to attend. The added bonus: If you’re a college student, you can attend for free. Click here for tickets>>>

3. Eric “Candyman” Nash @onelovecandyman – When Lori Moreno and I had dinner with Jeff, following the 140 Meetup, he shared his story about meeting the street performer named Candyman. He was so touched by meeting him, that he did a video of Candyman and invited him to not only speak at the 140 Conference, but to perform on the evening of October 3, 2010 at 6pm.  For tickets, visit Street Performers United. Candyman will also be speaking on day 1 at 12:40pm on “Living Social Media: From the Perspective of a Street Performer.”

4. Chamillionaire @chamillionaire – What would a social media gathering be like without one of our favorites, Chamillionaire? This Grammy Award winning musician is one of the most generous and social media friendly rappers in the universe. We’ll be “Catching up With Chamillionaire” on day 2 at 12:25pm.

5. Cathy Brooks@cathybrooks – Strategic Communications Coach.  She’s so inspirational, you’ll have two chances to see her on the stage. Day 1 at 5:30pm in “A Conversation with Actress Traci Dindwiddie” –  @GrooveGoddess and again on day 2 at 10:30am in “Who Are You and Why Should Anyone Care?”

6. Jason Pollock –  @jason_pollock Filmmaker, Writer, and Activist, and Kevin Pollak @kevinpollak – Actor, Comedian. No, they’re not related, but I wouldn’t miss either of them. Jason’s on Day 1 at on “Real-Time Web and Indie Filmmaking” and Kevin is speaking on day 2 at 3:20pm,  “15 Minutes with Kevin Pollak”

7. Michelle Branch@michellebranch – Musician, Day 1, 11:15am – “One on One with Michelle Branch.” She’s most recognized for her collaboration with Santana, but she  is a star on her own.

8. Owen JJ Stone@Ohdoctah – President of Inquiring Mindz Media (IQMZ) – Day 1, 12:20pm, “The Most Important Thing About Real Time Is..” When Ohdoctah talks, we like to listen.

9. Rick Bakas@RickBakas – Wine, Food, Branding, Dir. of Social Media at @StSupery winery, certified sommelier, author of Quick Bites, Day 2, 10:05am – “Real time Branding.”

10. Tim Kring@TimKring – Screenwriter and Television Producer from Heroes, Crossing Jordan, and Strange World will be on the stage with “Conspiracy for Good” Day 2, 11:25am

I would be remiss if I didn’t mention that I’ll be speaking on day two of the conference about dating, love and romance in the real time web. After all, love never goes out of style and the combination of online, mobile and social dating are one of the largest industries online. I hope to see you on October 5, 2010 at 2:30pm at the Music Box in Hollywood.

For a complete schedule, visit and follow the event on Twitter at the  hashtag of #140conf.

Social Media Week – Date and Skate Night Highlights

Social Media Week Special from Social Media and More

We’re in the middle of Social Media Week in Los Angeles and it’s been an exciting time for social media enthusiasts. Social Media Week is being held in Mexico City, Buenos Aires, Milan, and Bogota – Columbia. Most of the events are free and donations are being made via to benefit Inner City Arts.

For those around the world who can’t attend these events, many of them are being streamed on UStream at

In honor of Social Media Week, Social Media and More is offering a special 20% discount on all of our social media marketing programs.  Take advantage of savings from $200-$1500. The Social Media Week promotion is valid through 11:59pm/PT on Friday, September 24, 2010.

Spots are already filling up and I’m so excited to meet so many of you this week. Even if you are not attending the 5-day celebration, I encourage you to visit our site to learn how we can help you create your personality and brand on the web. From building your Twitter personality and Facebook page, to teaching you how to engage in a meaningful way, we’ll be at your side. Authors, businesses and individuals, it’s time for you to get more social on the web.

Contact us at for more details.

Date and Skate Night Named Top Pick for Social Media Week Los Angeles


Social Media Week Worldwide has officially started. The multi-city event is taking place from September 19-24, 2010 in Bogota, Columbia, Buenos Aires, Mexico City, Milan, as well as in Los Angeles, the only U.S. location. At today’s Los Angeles Press Conference, Toby Daniels, executive director for Social Media Week said, “Social Media Week is unique.” He added, We want the conference to become a lens where we can look at the broader impact of social media in society.”  Daniels added, “Sharing links is like buying drinks.”

Erick Brownstein founder of the New Agency and producers of Social Media Los Angeles thanked everyone for their support.  Brownstein told the group,“The depth and breadth of week’s lineup of events goes from the Guild to small businesses. Seeing all these events coming together in such a short time is a testament to allowing people to have a platform.”

We are excited that Social Media and More and Cyber Dating Expert Julie Spira will host Date and Skate Night as part of the 5-day celebration.  The Huffington Post named Date and Skate Night as one of their top picks for Social Media Week in Los Angeles. The event is being held in conjunction with Down and Derby. Skaters will be downloading several dating apps on their iPhones, Blackberrys and Droids. Flip Me Dating will be on site providing the first 100 who RSVP on Eventbrite a deck of their dating cards along with a 3-month membership. Singles will be able to sign up on the spot and flirt while they’re skating.

Other top picks from Huffington Post are:

Monday: Whole Foods Tweet Up, West Hollywood

Tuesday: For Foodies: LA Foodie Beach Bash with BakeSpace, POM Wonderful and FIJI Water SOLD OUT

Wednesday: For Start-Ups: Social Entertainment with 7-9pm RSVP

Thursday: Date and Skate Night 9pm – 2am. RSVP

For a complete schedule of events, visit

Julie Spira to host Date and Skate Night at Social Media Week




LOS ANGELES, CA – September 16, 2010  Bestselling author, dating and social media expert Julie Spira will host Social Media Week’s Date and Skate Night singles party in conjunction with Down & Derby on Thursday, September 23, 2010.

Social Media Week, a multi-city global conference connecting people, content and conversations around emerging trends in social and mobile media, will be held on September 19-24, 2010 in various locations throughout Los Angeles.

“I was honored to be asked by the advisory board to participate in a singles event during social media week,” said Spira.  She added, “I have been marrying love and technology for over 15 years.  This event is a natural combination of how we combine social media and technology to meet other singles in real life. It’s going to be a terrific event.”

Date and Skate Night is taking place at Echoplex, 1154 Glendale Blvd, Los Angeles, CA 90026 in Los Angeles from 9:00pm – 2:00am.  Attendees are encouraged to bring their iPhone, Blackberry, or Android to download the latest dating applications at the event. Spira will be on hand providing her expert dating advice to the guests.

“It was a no brainer to partner with Social Media Week and dating expert Julie Spira,” said Richard Alexander from Down & Derby. Alexander added, “When you think of a retro roller disco, you think funky music, retro entire and couple skating. We love the idea of a Date night, Skate night at the Echoplex. It’s going to be a great night.”

During the entire length of Social Media Week Los Angeles, conference participants will be invited to contribute to Inner-City Arts, a learning oasis in the heart of Skid Row where professional artists teach students in a real studio environment.

Tickets are $5 in advance, $10 at the door. Skate rentals are $5. To purchase tickets, visit

For more information, please contact:

Julie Spira

About Julie Spira

Julie Spira is a social media expert, dating advice columnist, and media personality. She has always been known for being on the leading edge of technology. Spira’s digital life started in 1981, where she was an executive for RKO Radio Networks, the first digital-delivered satellite radio network. Spira was an executive for several communications and Internet companies; and as Executive Vice President, Sales of InterPacket Networks, was the first to bring high-speed Internet via satellite to third world and emerging world countries, including Kenya, Tanzania, and throughout most of Latin America. She is the founder of Social Media and More, a social media marketing company and is the bestselling author of The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online.  She is a frequent guest in the media on the subjects of online dating and social media and was named one of the Top 10 Columnists to follow on Twitter.

Visit her at and

About Down & Derby

Down & Derby is a retro-inspired roller skating party created and designed to give attendees a unique nightlife experience. The throwback events combine décor reminiscent of a 70s roller disco with attendees participating through fashion attire evocative of the era. DJs known for pushing the limits of mixing and music production are procured, adding vibrant energy to the event with underground and popular mixes. Down & Derby is bringing roller disco back to the forefront. Inspired by the Roxy roller skating party in New York City, Down & Derby is putting wheels on a whole new generation of skaters. Set to a backbeat of disco-inspired party anthems, complete with skate rentals and a candy bar, Down & Derby is poised to bring out the kid in just about anyone. Four wheeled revelers are encouraged to dress the part in everything from neon spandex to headbands and glitter making for a memorable party atmosphere.

Visit them at

About Social Media Week

Social Media Week, being held on September 20-24, 2010, includes dozens of events hosted at locations all over the city. Influential hyper-connected: CEO’s and CMO’s, entrepreneurs, journalists, bloggers, brand managers, social media strategists, artists, activists and the technology/media digerati will join together at over 70 events in Los Angeles. The breadth and depth of topics and participants is tremendous; from the guilds (DGA, WGA, PGA) to MySpace, LiveNation, RedBull, WholeFoods, the US State Department, City Hall, CleanTech LA, USC, mommy bloggers, the VC/startup community, and more. Select media and event partners and sponsors currently include the City of Los Angeles, The Los Angeles Times, The Financial Times, Fast Company, Wired, the LA Business Journal, LA Weekly, Meebo, iCrossing, LivePerson, Thinkwell and others.

Visit them at


Social Media Tips for Small Business

Carol Roth has come up with a list of 80 terrific social media tips from social media experts around the globe.

Social Media and More is proud to be among the list of social media savvy companies that was selected for her piece.

Everything from “Tweet Some Love” to “Be a Clown” to “Giving Away Your Best Stuff'”, you’ll be fully armed with the advice to make yourself and your business a social media rockstar.

Our tip came in at #34

Landing Right on Facebook

One of the most important social media strategies is the creation of a powerful landing page on Facebook. You can select which tab you would like users to be directed to on your page. To create excitement and build a following, I recommend offering a promotion unique to those who like your page on Facebook. Add in a contest to engage your fans and build brand loyalty. Build up buzz for the announcement of the winners.
For a complete list, visit the post, 80 Tips Small Business Can Use to Best Leverage Social Media

Seth Godin Says Goodbye to Traditional Publishing

colored books on white backgroundSeth Godin, social media and marketing guru and published author of 12 books, tells Mediabistro he’s done with traditional publishing.

In Jeff Rivera’s upcoming interview, Godin said, “I like the people, but I can’t abide the long wait, the filters, the big push at launch, the nudging to get people to go to a store they don’t usually visit to buy something they don’t usually buy, to get them to pay for an idea in a form that’s hard to spread.”

“I really don’t think the process is worth the effort that it now takes to make it work. I can reach 10 or 50 times as many people electronically,” says Godin.

I have to agree with the bestselling author. My next book is going to be an e-book and I am working with several authors who are bypassing traditional publishers. With social media and the ability to communicate in real time and build your platform through blogging, twitter, and facebook, it has become easier for anyone to publish a book, and get a better return on your investment, both in time, and in revenue received.

On Godin’s blog, he states that Linchpin will be the last book that he traditionally publishes.

Do I think publishing is dead. Not at all. There are some cases where you have an amazing story to tell, can get a sizable advance, and enjoy the rewards of seeing your book in the bookstores. Sometimes, you have to look at your book as a glamorous business card that will open the door for many other opportunities. Either way, you must have a social media strategy when launching your book. It’s no longer part of a bells and whistle to stand out. It’s a necessary element for every author.

For information on how Social Media and More works with authors to publish books and create dynamic social media campaigns on facebook, twitter, Amazon, and with mobile apps,  contact us at

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